Media
YFS Magazine
Traci Channer, founder and CEO of The Decided Collection, shares why the $200 billion U.S. tween market is a game-changer for fashion entrepreneurs.
OpenPR
As families refresh closets for a new season, one mom-founded brand is reshaping how tween girls experience fashion. The Decided Collection, an online apparel company launched by entrepreneur and mother Traci Channer, blends age-appropriate style with unmatched softness and sustainability.
Patch
Made from eco-friendly Modal fibers with a touch of spandex, each piece is soft, breathable, and long-lasting, perfect for going from school to sports and straight into weekend lounging.
Journal
Over the years, I’ve brainstormed countless business ideas. Some seemed promising, even “really good” in the moment. However, none possessed that undeniable gravity, that magnetic pull strong enough to make me leap, until I had the idea for The Decided Collection.
PRLOG
The Decided Collection, an e-commerce business that offers thoughtfully-made apparel for tween girls, was founded by mom turned entrepreneur Traci Channer who identified a missing niche in the tween fashion market.
FOX32- Chicago
Beauty expert Nicole Pearl shares helpful routines, wellness tips, and must-have products to make the back-to-school season smoother for the whole family.
CO - Chamber of Commerce
In this edition of “Ask the Board,” we feature Traci Channer, Founder and CEO of The Decided Collection, an apparel brand dedicated to preteen girls. Channer explains how to pinpoint a market gap and use it to your advantage.
Startups in Stilettos
“Just start somewhere and I promise you, like when you open it out to the universe and you put it out there, the right people and the right connections will come into your path.”
Women's Wellness Podcast
Traci shares the emotional highs and lows of building her family, from failed adoptions to finally becoming a mom. She also discusses launching her pajama brand for preteen girls, inspired by her daughter. Listen to their powerful conversation on resilience, trust, and finding purpose.
Authority Magazine
Traci Channer of The Decided Collection speaks on how to raise children who are compassionate and empathetic.
This Mother Means Business Podcast
Traci shares how she went from working in corporate America to becoming a first-time entrepreneur—and how that shift brought both challenges and fulfillment. Navigating motherhood and business, the importance of community support, and the often-overlooked complexities of building a product-based brand (spoiler: tariffs are no joke).